I am a seasoned design leader committed to building digital products that deliver exceptional value to users and businesses. I build teams and foster a collaborative environment and empower individuals to grow.
At companies like Northwestern Mutual, Deloitte Digital, R/GA, and for clients like Toyota, Uniqlo, PwC, and Samsung, I’ve helped teams build B2B, B2C, and D2C products that significantly increase conversion rates, retention, and ROI. I excel at clarifying processes, defining strategies, streamlining complex digital ecosystems, and elevating branded product experiences to turn early adopters into loyal brand advocates.
Passion Project
Inherited: Jesa Ceremony, 2024
As an artist, my goal is to create experiences that explore the depths of human existence and provoke deeper questions. My work often explores the intersectional cultural inheritances and influences I carry as an immigrant who has chosen to leave my birth country and live in the U.S.
“She's a master at taking a complicated, nuanced, messy problem, boiling it down to it's core and delivering a clear, simple and beautiful solution. But more than that she's a great manager and a great collaborator—patient, understanding and always willing to go the extra mile. Trust me, I would know.”
Testimonials
“What I really love about her is her dedication. As a design leader, not getting something done right and on time is never an option—no matter how outrageous the ask. She knows when to fight for a good idea… Her creative expertise coupled with her problem-solving abilities provide a solid foundation for great work.”
"Her role was definitely a challenge given the team dynamics. We were made up of various consultants, freelancers, embedded client team members and bringing together such a large team speaks loudly of her capabilities. In addition, she architected a global web design framework for the client that set the foundation of the website redesign."