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Memorial to the Flash Era

Background

In 2010, Apple decided to stop supporting Flash on Apple devices, so designers and developers had to accept the fall of Flash. While Flash had many flaws, it was the dominant tool in the industry, and made imaginative interactive experiences possible. I still remember the excitement I felt when I first saw the masterful use of Flash in HBO’s Voyeur as well as the website for the film Donnie Darko.​


A quote from Nick Law, a former Global Chief Creative Director at R/GA, sums up my feelings about the advent of Flash: “Flash was the first design language that felt uniquely interactive. Everyone was mesmerized by the fanatically strict tenets of Jakob Nielsen. When Flash came along it blew up the conventions and attracted real creative talent to the Web.”*


​Interactive design changes rapidly, but the knowledge and experience we built with Flash shouldn't be forgotten. Interestingly, I’ve recently started seeing code-based animation experiments similar to old Flash experiences. This makes me smile. Creative people live in a space where past, present, and future co-exist.

*Pathak, Shareen, ‘We should have a memorial’: Web creatives mourn Flash, Digiday, December 3, 2015. 

Garia: Design Your Golf Cart

FWA Award, Site of the day, 2009


Agency: Vertic

The project's goal was to introduce Garia, a luxury European golf cart brand, to the American market by generating a great first impression which attracted new clients.

 

To meet this goal, we created a new website that showcased the luxury design and the quality of the products and created easy-to-use customization tools. We developed a campaign that promoted users to submit their own design with the customization tools in order to win a free golf cart. The product site was well received in the market testing and also recognized by the FWA Award for its exceptional user experience.

Kodak: M-Series

Agency: Vertic

 

Around 2008, the Kodak camera team asked us to create a digital campaign that showcased their new camera that had a social networking sharing feature. They competed with mobile phones, which became mainstream.

To achieve the goal, we conceptualized a product story using Facebook Connect that lets users share with their friends. We created imaginative stories to show regular people becoming heroes by saving so much time not having to download their photos due to the instant sharing feature. 

As we all know, Kodak went through a painful reorganization and downsizing due to the slow adoption of new technologies and market changes. As a result, this project got defunded before the company filed for Chapter 11 bankruptcy protection.

Ben & Jerry's

Agency: Razorfish

In 2008, Ben & Jerry's asked us to modernize their corporate website for users to spend more time on their website and learn about their products and brand.

We incorporated modern features like an instant chat tool with an avatar that was based on an Office Manager character. We invented a "Mooderator" that changed background imagery to surprise users with delight. To entice users to discover more stories, we created graphic navigations that were fun to use. We used whimsical animations for users to spend more time with the rich content.

Chanel

Agency: Razorfish

 

Around 2006 or 2007, Chanel asked us to modernize their outdated e-commerce site and integrate their robust content into users shopping experiences, so they could engage with the site longer resulting in more purchases.

We proposed creating new features such as interactive tools for selecting colors and textures, integrating brand story videos on the product list and detail pages in order to meet this goal. 

However, we didn't win the project. Looking back now, in my opinion, our team's approach was heavily focused on creating an immersive brand story. We did not prioritize creating simple features that could improve the shopping experience, or generate more revenues.

 

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