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Break down the walls

To create successful digital products and experiences, product design teams must break out of their silos. Where should we start?

Painting by GabePhipps

Strong cross-discipline collaboration between design, research, engineering, and product management, makes a huge difference in adding value for consumers and businesses. Accenture’s Together Makes Better reports that companies that invested in cross-functional collaboration to drive digital transformation enjoyed 27% earnings growth from 2017 to 2019, while those that didn’t only achieve 2% growth. And it is critical that design teams’ close partnership extends to branding, marketing, and business strategy teams. And yet, despite the many benefits of design collaboration, most companies are bad at it. InVision’s Design Maturity Model reports that only the top 5% of organizations are tackling design in a truly integrated way that elevates strategy...

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