selected work

These selections highlight my leadership and design experience across diverse industries and various stages of company growth.

The case studies below are password-protected. To view them, click here to request the password.

Auction Technology Group

Built and led the global product design and research team to enhance the auction marketplace experience for buyers, sellers, and internal teams.

Marketplace • Fintech Integration • Seller Platform • B2B2C • Interactive Live Video Streaming • Mobile App • AI (LLMs) • Design System • Identity Management

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Northwestern Mutual / LearnVest

Led multiple design teams to modernize platforms, integrating disconnected data sources and applications for underwriters, financial representatives, and home office staff to streamline application processing for clients and drive company revenue growth.

Fintech • Financial Enterprise Platform • Insurance • Data Visualization • AI (ML) • Mobile App • Digital Transformation • Design System, Cross-Functional Collaboration

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Collection of AI Tools

Designed and advised on AI products that blend human-centered design with transparency, trust, and ethical thinking.

Research Analyst Tool • Conversational Design • AI (LLMs) • Generative Coding

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Uniqlo

Redesigned e-commerce with a focus on mobile, checkout, and discovery experiences. Integrated content marketing and developed a membership app concept.

Branding & Storytelling

Look Book

Snapshots of my hands-on design work showcasing my expertise in branding and creative direction for everything from start-ups to big companies.

Samsung

Elevated Samsung's brand perception by defining creative direction and implementing 3D CG and immersive product storytelling.